Tradeshows are a great way to show off your company, meet new people, and get yourself in front of decision makers. Much like a fishing lure, you have to make sure that your tradeshow booth captures people’s attention and draws them in. Here are a few tips to help you do that more effectively.

Tell Them What You Do

One of the biggest mistakes a business makes when making a tradeshow booth is that they don’t make it clear on the signage as to what it is that they do. A simple backdrop with a logo looks nice, but it says absolutely nothing about who you are or what you do. This sort of simplistic design is a surefire way to get people to quickly dismiss you, or not acknowledge that you work in a specific industry or space. Don’t be one of the booths in a booth rental storage Boston MA locker that doesn’t clearly state what it is that you. 

It’s ok to spell it out for people by using language such as “We do this…” to get your message clearly across.

List Benefits Over Features

It may be really cool that one of your features allows someone to do something cool, but what exactly does that mean? Does it mean they will save money? Does it mean they will save time? Pairing features with benefits helps to drive the point home to onlookers as to what your features will mean to them if they use your platform or services. 

As you can see, clearly stating your message, as well as focusing more on benefits instead of features can present a much clearer message to those that attend tradeshows. By having a flashier booth with clear messaging, you can get the attention of the clients that you really want to land. 

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